Why Clients Render Email Differently

computer

We recently discussed email client popularity and covered some strategies for testing your campaigns with Inbox Preview. Today, we’ll explore the different ways clients render emails and investigate why those differences exist.

Email, through the eyes of a computer

It’s relatively simple for a human to look at a set of images and determine which are most (or least) similar, but we needed a computer in order to quantify those similarities. Fortunately, given the right algorithm, a computer can determine which of the following pairs of images are similar and which are different.

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